5 Secrets About Store Brands
those generic labels we often equate with bargain quality—are among the fastest growing and most popular items for sale today.They provide more choices, help us save money and have come a long way from the bottom-shelf,hokey-labeled products from decades past. But not all store brands are created equal.You may be surprised to learn that an in-house brand isn’t always what it seems.
A typical generic product (also called “private label”) yields a higher profit for the store,even when it sells for a lot less than the similar national brand. That’s because there are no marketing or advertising costs involved and why companies invest a good amount of money in creating private labels. Name-brand consumers pay for those Superbowl ads in the form of higher per item prices.
“Private label provides value and it’s higher margin,” says Natalie Berg,Global Research Director at Planet Retail, a retail intelligence agency in London. “In a down economy, it really ticks two boxes—boosts the bottom line and drives loyalty.”
It’s a common misconception that private label products are just the better known brand with a different coat of paint. Not true. There are dozens of small companies dedicated solely to developing store brands and they work directly with the retailer to develop the item, label and price points. Even when an item is made by a large well-known brand, it’s not exactly the same. If a big brand like Heinz or Hunts decided to sell private label, it will make soup or pasta sauce, not ketchup. Companies want to expand their business, not destroy the existing one.
Perhaps most surprising is the number of house brands in the market that we don’t even know are private label. Take White Cloud, for example. Once a widely available national brand of toilet paper, White Cloud is now sold exclusively at Walmart stores. Rock & Republic, a premium denim line available at luxury retailers like Neiman Marcus, will soon be a store brand (as of Spring 2012, it will be sold exclusively at Kohl’s).
The bottom line is that store brands will save you money. A recent study from the Private Label Manufacturers Association found that consumers save an average of 33 percent on the total grocery bill by buying store brands. While most of us don’t exclusively buy private label products, increasing the number of store brands in our shopping basket will have a noticeable impact at the cash register.
1 Not Just A Cheap Alternative
Store brands are not only the value option, they can be premium and specialty items. Private label organic options and ethnic foods are among the fastest growing product categories,representing value and high quality while offering something unique to the store.
2 Designer Private Labels
Those "exclusive partnerships" between a famous designer and retail chain are actually new store brands. Simply Vera by Vera Wang at Kohl's and Michael Graves kitchen accessories at Target are manufactured for, and sold exclusively at those stores.
3 Rising Above
Sometimes store brands transcend their limited availability and become national brands. Martha Stewart once had products only available at Kmart, but today sells a variety of lines at multiple retail outlets including her own web site. Sears Craftsman tools, Die Hard batteries and Kenmore appliances are store brands with arguably more cache and shopper loyalty than the store that started them. Store brands from Safeway like O Organics and the Eating Right labels are sold at other supermarkets,mostly in markets where Safeway doesn’t have stores.
4 Inspiring Loyalty
Many shoppers express devotion to store brands above all others. Costco, Trader Joe's and Aldi, carry a higher proportion of store brands than other chains. And this is exactly why shoppers keep coming back.
5 Store Brand Camouflage
Using fancy packaging and strategic titling, retailers sometimes make it difficult to spot the store brand. Look at the label to see who the item is distributed by or for. Often the item will have the store's name or headquarters location--like Target's in Minneapolis.
Chartered Accountant Courses Business Online Payment Processor Women Management Living Without Money Berlin Creations Buy Real Views Banking Software Solutions Hardwoods Furniture House Cleaning Services Professional Graphic and New Media Designers Download Free EBooks happy birthday quotes All About Medical Bankruptcy the dangers of drug abuse public transportation services Sex Education for Children online shop adidas originals Alcoholism Greens Health Information Cheap Hotel Deals Small Business Solutions Financial Accountability Best Mortgage Rates Corporate Programs Business School Online Travel Agency Online Lottery Games global solutions business Sexy Lingerie Official Music Video Law Reports baby monitor iphone app Women's Health the best pickup lines The European Business Animals Shop Hospital Equipment Bio organic products Cheap Wedding Dresses cheap sport shoes Drug Discovery Sexy Mobile Apps shop makers Different Types of Engineering Degrees Tips Buying Tickets Online Designer Bags Review Compare Cheap Hotels And Accommodation Deals Casino Zone Dental Work DrugInfo Insurance Company Binary option trading Financial Advice Service Commercial Property Health and Fitness in Pregnancy Online Drivers Education Car Insurance Education And Technology Incident Report Criminal Best Android Games cristiano ronaldo fans Mortgages and Loans Pharma Info Online Medical Herbs drugs weight loss exercise program Hair care
Cheap Car Insurance Opening the Book Safe Chemical Act Presspeople System Software Plan Life Insurance Top Best Home Improvements Cheap Car Insurance Auto Parts and Service Swiss Business Acting in Real Time Fitness Equipment Tips Bodybuilding Tips Search Engine Optimization Cardio Tips Home Solution Real Estate Financing Lucepedia Sports and Fitness Train Now Business Economy Global auto car loans car loans insurance Health Information how to prevent diabetes Best Credit Cards Cheap Wedding Dresses Small Business Finance Systems Body Health Home Improvement Services Guide Android Apps and Games fashion design Alcoholism Android Phones Board Games Cheap Tickets and Vacation Packages Online Prevent Child Obesity Prevent Premature Ejaculation Labor Lawyers Home Interior Design Ideas plumbers and carpet cleaning service diet and slimming Beautiful Picture Doctors Dental Care music video art BurningPedia Guide Planning Home Improvement Beauty Cosmetic Web Development Company lawyer requirements Books On Children Education security innovation work iPhone and iPad Turkey The Medical School Barbecue Electric The Linux Documentation Project Mental Health Care New Car Buying Guide House Curtains Dentist All System Education iPhone Specifications Cloud Trading Strategy mortgages and loans Pharmaceutical Info Online Application Service Provider The Masterchef Business Service Delivery Arts and Entertainment Pokerstars Real Money The Masterchef Electric Motors Gadgets Technology Casino Zone Small Business Solutions Home Advice Fashion Design Clothing Adventure Games Health and Fitness Hospital Equipment Plan Life Insurance public transportation services Prevent Premature Ejaculation Best Professional Carpet Cleaning Web Hosting Vehicle Emissions Inspection Drug Abuse Collection Travel Agency Medical Herbs color vision casting Aromatherapy Tips community film Cardio Tips Top Best Home Improvements Article Marketing Colon Cleanse Tips Terms and Conditions of Sale Products for Treating Acne Scars Natural Beauty Products Seo Web Marketing Business Prospects Trade Online Tool House Cleaner Bathing Equipment Financial Solutions Credit Loans Business Insurance Best Supplements Online Affiliate Marketing Web Design Jobs Online Business Degrees Travel and Leisure Hotel Business Online Payment Processor Women Management Criminal Law Marketing Product Webdesign Transportation Services The Marketing Business Prospects Trade Online Shop bed furniture free movies online Direct Hardware Supply Free Download PDF Technology Ipad doctors Specials Medical Dictionary Legacy Landscape Bank South Pacific Carpet Cleaner Best Internet Business Seo Web Marketing Doctor Healthy Doctors Diet Program Health Benefits of Drinking Water ups pills drugs Best Supplements dynasty fine jewelry Ceramic Floor Tile Online Business Degrees Property Residential and Commercial Real Estate All About Medical Bankruptcy Prevent Child Obesity Handbag and Shoes Education of Children physiotherapy school Cheap Airline Tickets Healthy Life PET online Interzoo Rehabilitation Center electric hybrid vehicles Baidu Software Center Automotive Advertising Agencies Health and Care Virtual private network Student Education Technosound Wedding Dresses excel archives Classic Car Restoration Defense Audit Banking Travel and holiday Forex Trading Jobs Drug Abuse Online Lottery Games Drug Abuse Health and Fitness Health and Fitness free music downloads Law Reports Wallpapers Artist online shop originals Product Auto Parts Web Developer online shop originals Product Insurance Company Health Life Technology System Home Security Beauty Cosmetic Online Travel Agency Linux Tips Guide Shooting Simulator Gadgets Technology Project Build Houses Payday Loans Health News Information Animals Shop Travel Agency North Owl Network Dentist Healthy Aging asian pretty The Tool Hospital Barbecook Best way to make Money with Forex Trading Green Home Design Online Lottery Party Clothing lawyer salary information auto car loans and insurance European Education Technology Terms The shirts and Jackets Design Capital One Credit Cards Commercial Real Estate travel channel and rental cars Pharmacy and drugs naura lagi mandi Nauraa Naura naura berhijab 1 naura berhijab Naura Mandi Bola Naura Single Photo
- Honda FC Future Sports Car
- Girls Car Show Babes
- Toyota Supra - Super Car HD Wallpaper
- HONDA SPORTS CAR � FC SPORT
- Hot Girls in Underwear
- Archive for the ‘Sports Car’ Category
- Speeding Cars
- Electric Cars
- Drifting Cars
- Cool Cars
- Classic Cars
- scarlett johansson hair bob
- Hot Girls
- Brazilian Car Show Models
- 2012 Audi A3 Wagon
- F-Concept Daihatsu: Daihatsu Car Cheap | Smart Car...
- Honda FC Sport Design Study
- Busines-Mobile bill woes,Bharti Airtel hikes call ...
- Artis San E kissed Attendance in indonesia
- Sexy Girls Tease Live Asian Stripping
- Arabic Hot Movie clip
- Free Sex 2011 Hot Today
- New NCT Optare Versas
- sexy in dream land
- Archive for the ‘Toyota’ Category
- Lotus Exige S Club Racer
- Hot Cars
- New Cars
- 2011 BMW 5-Series F10 ’Black Bison’ By Wald Intern...
- Sports Cars
- Toyota FT-86 G Sports Concept
- janet jackson and michael jackson young
- Disney Cars
- Yukiho Murase in cute vest and plaid skirt
- Free Download Software,Antivirus NOD32 v2.51.20 Fu...
- VIDEO-Cop Shot During Child HOT Bust At 'Harry Pot...
- Free Download Software Latest Full Version IDM 6.0...
- LONG DRESSES
- Explore the island of Bali Museum
- Browse Fatahillah Museum-known Museum Indonesia
- 3D And Fantasy Girls-2 - Beautiful Wallpaper
- Freightliner loco in Pennsylvania
- Shahana Goswami in Game
- Top Car Wallpaper
- Hot Girls
- Party Time Girls Beautiful Wallpaper
- Download Software Driver HP and Modem All Merck In...
- Hot Girls
- Langley Mill
- New Harley Davidson
- Harley Davidson Gifts
- ford mustang pics
- Russian beautiful girls take pictures with the lux...
- A Photos House of Russian Elite-Kuskovo Manor
- Red Speed Car Wallpaper
- Software Free Download Driver Genius PRO 10 Full V...
- Action,Cooking In An Uzbek Tea-House
- Artist Justin Bieber and Selena Gomez Crash Malibu...
- 2012 Hulme CanAm Supercar - Hulme Sports Cars
- 2011 TSX Sport Wagon Acura Sports Car
- Car Barbie Edition
- Mazda5 Review
- Ferrari 599 GTO
- 2011 Audi Q7
- New BMW Designs 2011
- New BMW Designs 2011
- Mitsubishi pajero full 3D 2011 fotos, detalhes, es...
- This is the Mercedes-Benz Luxury With Pernik 300,0...
- 2011 Mitsubishi Outlander Sport
- Exclusive Edition Cars Of Morgan LifeCar Concept
- New Hyundai Cars Pictures Gallery 2011
- Lotus Evora 414E Hybrid
- Elegant Cars Concept Of Morgan Aero 8
- Unique Cars Of Morgan Aero SuperSports
- Nova Saveiro 2011, Um Espetaculo.
- Price 2012 Hyundai Genesis
- Cadillac CTS-V Black Diamond Edition, Cadillac CTS...
- 2011 Audi R8 sports car from Audi
- super cars wallpapers gallery
- 30 Amazing Cars Wallpapers
- new car wallpapers gallery
- Hull Trains have experienced
- wallpapers of disney cars
- Engine management systems
- Outtakes (Or, A Visual Guide to the Evolution of M...
- Gosip,William, Kate off to Canada, US in first tou...
- Horse Wallpaper
- So Sexy Fashion - Designer Short Party Collection....
- Maclaren F1 Top Speed Cars
- ▼ July (2234)
- ► 2010 (2923)
- ► 2009 (745)
- ► 2008 (214)